iPhone 5 pre-orders sell out

The much-hyped iPhone 5 may have received mixed reviews but it's proving a hit with consumers.

by Elizabeth Anderson
Last Updated: 09 Oct 2013

Immediately after going on sale at midnight in the US, iPhone 5 pre-orders were quickly being snapped up. Apple-lovers were so keen to get their hands on the latest model that Apple’s online store quickly became jammed and customers trying to order online were greeted with the sign ‘we’ll be back.’

Despite the glitch, the Apple Store ran out of pre-order stock less than an hour after orders began. Orders placed now are scheduled to ship in two weeks. In the UK, Orange’s online store went offline amid the buying frenzy (far be it for MT to suggest this might all be part of the hype…).

Apple said this is the most aggressive iPhone rollout in the company’s history. The iPhone 5 will initially be sold in nine countries, including the UK and the US, on 21 September, with other countries following later.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

A mini case study in horizon scanning

Swissgrid has instituted smart risk management systems for spotting things that could go wrong before...

Interview ghosting: Stop treating job seekers like bad dates

Don’t underestimate the business impact of a simple rejection letter.

5 avoidable corporate disasters

And the lessons to learn from them.

Dressing to impress: One for the dustbin of history?

Opinion: Businesswomen are embracing comfort without sacrificing impact. Returning to the office shouldn't change that....

How to motivate people from a distance

Recognising success in a remote or hybrid environment requires a little creativity, says Insight SVP...

What pushy fish can teach you about influence at work

Research into marine power struggles casts light on the role of influence and dominant bosses...