Isabel Massey, 33


by MT staff
Last Updated: 29 Jun 2017

The first-ever global digital director at Diageo, Massey leads a team of 25 tasked with making the Guinness to Smirnoff giant’s digital marketing footprint as large, effective and engaging as possible. She has doubled the firm’s digital investment across Europe and has introduced new tech for analysing social media and a data management platform to boost ROI.

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