If Alexander Graham Bell had known his invention would one day announce itself with a motorbike noise from the mouth of a frog, he would have despaired. But these days, individuality is hot currency, and at £1.50 a pop, there's a buck to be made in helping people personalise their mobiles. Just ask Jamster. The ringtone provider has made an estimated £10 million from people who, for reasons unknown to us, choose to advertise their personality through the 'Crazy Frog' ringtone. Since 1998, when Finnish operator Radiolinja launched the first mono-ringtones for Nokia, developments in polyphonic sound and true tones have sent sales rocketing. The UK market alone is set to hit £132 million this year. Informa Media predicts ringtones will make up 12% of music sales by 2008. This popularity is reflected in the Mobile Entertainment Forum's official ringtone chart, which boasts the Peter Kay-driven Amarillo as its most successful download – at number one for seven weeks. Ring-back tones, the noise a caller hears while waiting for an answer, are also flashing pound signs. A hit in Korea, they've earned SK Telecom more than £60 million and are now making inroads here. So the drive towards individuality continues. To quote the chanting masses in Monty Python's Life of Brian: 'Yes, we are all different.' But that's not available as a ringtone. Yet.
CEO Jean Stephens shares how she led accountancy network RSM's global rebrand.
OPINION: Being a not-for-dividend company makes it easier to consider other stakeholders.
You may have good intentions, but don't presume it's working, says the Royal Academy of Engineering CEO Hayaatun Sillem.
Africa's most populous country has a reputation for corruption and chaos. But for companies that invest for the long term and look beyond the stereotypes, the rewards can be enormous.
The van leasing company saw a unique opportunity in football sponsorship.
Are you pushing for gender equality and a #BalanceforBetter in the workplace? Time to be recognised.