Jaguar Land Rover enjoys record UK sales in March

Here's a nice UK success story for a sunny day: JLR has just unveiled record sales in UK, China and India.

by James Taylor
Last Updated: 19 Aug 2013
The UK's manufacturing sector may have slowed down lately, but at least one great British(-based) company is going great guns: Jaguar Land Rover has enjoyed a bumper month, with UK sales up 6% in March - including no fewer than 11,400 Range Rovers, a new record. It also smashed sales records in India (up 61%) and China (up 33%), while US and Russian sales have also been storming ahead. At a time when most car manufacturers are finding life increasingly difficult, and consumer confidence is on the floor, that's all the more impressive...

The March results reflect 'the growing confidence of the market and the positive response we have had to our latest product offerings', JLR said today - particularly in the UK, 'where we have once again broken an incredible sales record.' In fact, the company's doing so well that it plans to take on an extra 1,000 engineers over the next two years, plus 1,500 apprentices at its site in Halewood, where the new Range Rover Evoque will be built.

Nice though this is, it's unfortunately not a reflection of an upturn in the market as a whole. According to the Society for Motor Manufacturers and Traders, new car sales dipped by 8% in the UK during March, despite the new registration plate: 366,101 new cars were registered, compared with 397,383 this time last year. JLR might be up, but the likes of Renault, Hyundai and Ford are all well down.

So the fact that Tata-owned Jaguar Land Rover is not only boosting sales overseas but also in its own backyard is quite an achievement. And it’s clearly good for UK jobs, too. Just a shame that most of those juicy profits will be flowing back to India...

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