Picture: Elsie (via Wikimedia Commons)

JCB digging for gold in foreign markets

After an incredible year of growth, digger company JCB has announced a record turnover of £2.75bn.

by Michael Northcott
Last Updated: 06 Dec 2013

Champagne corks will be popping at the firm’s Staffordshire HQ after it announced a rise of 37% to £2.75bn for 2011. With earnings of £355m, the firm has dodged the downturn in domestic construction.  

But a large part of its success is down to its international expansion. Anthony Bamford's Staffordshire stalwart has achieved a genuinely global reach: this year opening a new 350,000 sq ft factory producing backhoe loaders and excavators in Sao Paulo, Brazil. That will take its total number of factories to 22 globally.  

Having recently overtaken the UK as the world’s sixth largest economy – and continuing to grow faster than the UK – Brazil is a market to wake up to, and JCB is evidently wasting no time. It’s not at the expense of the company’s roots though: the company is still looking to recruit 100 engineers in the UK this year, investing £3.5m in a youth recruitment programme that will double the number of apprenticeships it offers.  

The plans and results were announced today along with the unveiling of a fleet of new products at the Intermat construction equipment fair in Paris. It claims to be the world’s third largest manufacturer of construction equipment, and employs more than 10,000 people around the world.  

With growth figures like these, JCB's trademark bright yellow livery should remain a familiar sight on construction sites the world over. 

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