Jessica Kruger's three top reads

The founder of vegetarian restaurant Ethos is a fan of management books and is inspired by vegan ultra-runner Scott Jurek.

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Last Updated: 14 Jun 2016


1. The Hard Thing About Hard Things by Ben Horowitz, Harper Business, 2014

Whenever I read management books, I transcribe various pearls of wisdom inside the front cover so I can easily recall the most valuable lessons. Few of my books are so heavily tattooed as Horowitz's. It's highly relevant to me as a young entrepreneur and addresses sticky problems – should you really keep a star employee who's actually a complete nightmare? – that are rarely written about in more staid management tomes. His distinction between 'peacetime' and 'wartime' leaders is illuminating.



2. The Now Habit by Neil Fiore, Jeremy P Tarcher, 1988

Time management was a skill I used to dismiss as soft and fluffy, and not deserving of too much attention. How wrong I was. And realising that procrastination was a big part of time management was a revelation. My coach recommended Fiore's book, which refreshingly shows us that procrastination isn't about laziness, but rather it's generated by a deep-seated fear. Once you can determine what fear it is you are avoiding through procrastination, your time opens up and you can get things done.



3. Eat & Run by Scott Jurek, Bloomsbury Publishing, 2013

I love a motivational story as much as the next person and Jurek's tale is endearingly humble. He describes incredibly modestly how he goes about running races of up to 150 miles. Non-stop.

Time and time again. It makes for an incredible read just to marvel at what the human body is capable of. Jurek also does it on a completely vegan diet (which of course is going to make me a fan). A great read that will leave you feeling like running a marathon is a walk in the park. Gulp.

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