According to JJB’s statement, released this morning, it was the disappointing sales of replica football kits that really dented first-half revenues. Unlike past championships, the UK’s footie fans just weren’t that interested in dressing up like John Terry, Wayne Rooney et al. MT can’t imagine why…
Potato jokes and allegations of racism aside, CEO Keith Jones must be cursing the England team painful match against Italy: its corrosive effects on national patriotism was second only to Hydrofluoric acid’s effect on glass.
Add to this the dire summer weather – last month was the wettest June since records began – and it’s not hard to see why seasonal sports products have proved a bit of a wash-out.
Roll on the Olympics, eh?