JJB Sports loses ground in the first half

Alas for JJB Sports, Euro 2012 football fever was actually more of a vague ague. Sales of replica kit and other footie merchandise have proved sparser than Rooney's hair plugs.

by Rebecca Burn-Callander
Last Updated: 19 Aug 2013
JJB Sports had predicted a revenue boom in May and June off the back of the Euro 2012 celebrations. But, rather like England’s performance, sales were rather lacklustre. Turnover is down 8% for the 22 weeks to July 1 following ‘a deterioration in trading performance’.

According to JJB’s statement, released this morning, it was the disappointing sales of replica football kits that really dented first-half revenues. Unlike past championships, the UK’s footie fans just weren’t that interested in dressing up like John Terry, Wayne Rooney et al. MT can’t imagine why…

Potato jokes and allegations of racism aside, CEO Keith Jones must be cursing the England team painful match against Italy: its corrosive effects on national patriotism was second only to Hydrofluoric acid’s effect on glass.

Add to this the dire summer weather – last month was the wettest June since records began – and it’s not hard to see why seasonal sports products have proved a bit of a wash-out.

Roll on the Olympics, eh?

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