John Lewis's Christmas sales were dramatically lifted by Black Friday

The department store took more cash in late November than the week including Christmas and boxing day.

Credit: Karen Roe/Flickr
Credit: Karen Roe/Flickr

Now the manic Christmas period is over, it's time for retailers to look back, take stock and reflect on whether they've made a decent job of it. This year MT expects that many will find a pattern not seen before, as John Lewis discovered.

Buoyed by its ubiquitous Monty the Penguin adverts John Lewis enjoyed a bumper Christmas period overall, with sales in the five weeks to December 27th up 5.8% on last year to £777m. Yet in the week of Christmas itself, typically the biggest of the year, itself things weren't so rosy – sales actually declined by 1.4%.

In fact, sales peaked in late November thanks to the US-exported consumer orgy that is Black Friday. This helped create John Lewis's best trading week ever, with up 21.8% on the previous year, largely thanks to sales of ipads, as well as more conventionally John Lewis goods like handbags, Nespresso machines and cashmere.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package