John Vincent: Brands should be wonderful from the inside

You can either tell someone that you are funny. Or you can make them laugh.

Last Updated: 08 Oct 2010

My friend Richard has taught me a phrase that I now use in almost every meeting about branding. Are you ready? "You can either tell someone you are funny. Or you can make them laugh". Get it? I chuckle every time I see a sign saying: "Come try our world famous lasagne". Do we think it is really world famous? Would they have to tell us it was if it were? Does the host ever say: "Ladies and gentlemen, please welcome on stage...the world famous Pope"? [CONTINUED]

In today's bulletin:

Bank of England Governor turns down pay hike - as job gets harder?
BP coughs up for sand barriers as Tony Hayward admits to failings
Punctuality up, but profits down - Network Rail under fire again
John Vincent: Brands should be wonderful from the inside
Coffee power is just a bunch of froth?

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