John Weak's Diary: Weak at the top

John Weak's Diary: Weak at the top - MONDAY

by JOHN WEAK, at


As a marketing-led, customer-focused company we continually update our brochure. Well, every time some Johnny No-stars at BT changes our telephone numbers. Organising the corporate brochure is like organising a wedding: everyone wants to be included and you're bound to upset someone somewhere. IT Director asked why we needed a brochure at all when we've got a million-quid web site. I said it's because 95% of the hits on our web site ask for a brochure (subtext: IT know precisely FA about marketing). Human Remains have called me in for a quiet word, which probably means some girlie's weeping into her fruit tea over some constructive feedback I gave her. In fact they told me they've noticed Bill Peters' binge drinking and they think it's a cry for help. I immediately volunteered to help.


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