JustPark's app means you'll never have to waste time searching for a parking space

LAUNCHPAD: It's the latest expansion of the sharing economy, as JustPark partners with BMW to embed the app into Minis.

by Rachel Savage
Last Updated: 17 Mar 2015

If you’ve ever spent hours driving round in circles in a fruitless hunt for a parking space, that could now be no more than a frustrating memory. JustPark has launched an app that lets you search, book and pay for free spots while driving and secured funding from tech venture capitalists Index Ventures.

Launched in 2006 as Park At My House, JustPark was originally a platform for people or organisations to rent out their driveways or underused car parks (a church in King’s Cross has so far made £200,000 from Eurostar passengers needing to leave their cars behind). The site now has 500,000 drivers and 100,000 parking spaces.

The new app drives the startup from the fringes of the sharing economy (companies that enable people to make money from unused assets, such as a parking space) towards the mainstream, through its tie-up with BMW-owned Minis and inclusion of commercial car parks. Drivers can plug smartphones into their car and navigate to a pre-booked space from the dashboard (all safety-tested by BMW, ofc).

The original concept was a bit slow-burn, a new-fangled idea being tricky to persuade some people of (the notion of renting a driveway to a stranger sets many a stiff upper lip a-quiver) and also to garner investment to spread the word. JustPark got its first investment, of £250,000 in 2011 from BMW’s venture capital arm (hence the Mini tie-up), as the carmaker started to feel Google and Apple breathing down its neck in the brave new world of connected cars.

But parking is ripe for disruption: JustPark estimates the average UK driver wastes 106 days of their life looking for space to park, costing the economy £6.3bn every year in lost productivity and increasing traffic by 30%. And with Index Ventures, which has backed Skype, Dropbox and fellow sharing economy startup BlaBlaCar, on board (albeit without the details of its investment made public), it’ll be able to rev up its marketing, connect with more car makers (if BMW lets it) and save us all a lot of time.

Rachel Savage recommends

Read more

Find this article useful?

Get more great articles like this in your inbox every lunchtime

A mini case study in horizon scanning

Swissgrid has instituted smart risk management systems for spotting things that could go wrong before...

Interview ghosting: Stop treating job seekers like bad dates

Don’t underestimate the business impact of a simple rejection letter.

5 avoidable corporate disasters

And the lessons to learn from them.

Dressing to impress: One for the dustbin of history?

Opinion: Businesswomen are embracing comfort without sacrificing impact. Returning to the office shouldn't change that....

How to motivate people from a distance

Recognising success in a remote or hybrid environment requires a little creativity, says Insight SVP...

What pushy fish can teach you about influence at work

Research into marine power struggles casts light on the role of influence and dominant bosses...