1. Which businesswoman do you most admire and why?
Sara Blakely, founder of Spanx. She turned $5,000 into $1bn while retaining 100% ownership of her business.
2. Do you have a mentor? If so, who and why?
The people who have inspired and mentored me range from my co-founders, my mother, a 14-year-old coder, everyone who works on the Decoded team, our alumni to all the female businesswomen I have met through The Veuve Clicquot Business Woman of the Year Award. Mentorship comes in all shapes and sizes and is a two-way street.
3. What's been your biggest business setback?
I am learning every day. How do you set up a business? Launch it in the US? Build an amazing team? Ultimately I have learnt to stay true to your vision, values and culture and cherish it.