Konrad Bergström: “It went bankrupt. I lost everything.”

The famed Swedish entrepreneur had to sleep in his car after his outwardly successful company went to the wall. He tells MT about the perils of being “in love with” your business and how he climbed back.

by Antonia Garrett Peel

Lessons in resilience have come in many different forms for Konrad Bergström.

There was the time he spent in Sweden’s Lapland Ranger Regiment, enduring punishing -48C conditions with only a tent as shelter. There was the period in his early-thirties when he found himself sleeping in his car with his dog – his lifestyle distribution business in tatters after what appeared to the outside world as a spectacular success story ended in bankruptcy.

On the morning we spoke, he had just braved a stormy dog walk in Grebbestad, the blustery conditions on Sweden’s west coast accentuating a Viking-like appearance that contains a suggestion of the maverick.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121



  • Up to 3 free articles every 90 days
  • Free email bulletins

Register Now

Take a free trial

Get 30 days unrestricted access to:

  • All the latest news, trends, and developments.
  • Exclusive interviews with CEOs and thought-leaders
  • MT Classroom - giving you an academic grounding without expensive courses
  • Management Matters and other in-depth content.
  • Daily bulletins straight to your inbox

Take a free trial today