Lady Geek: Gaming grandmas are the new geeks

Women over 55 are getting into technology in a big way. So why is the industry ignoring them?

Last Updated: 31 Aug 2010

My mum is scared of technology. Clammy hands terrified. To the point where she gets a rash when we talk to her about getting a new computer. Anyone would think I was proposing she install a gargoyle with snakes for hair as the new centrepiece in the front room. When all I want to do is upgrade her noisy, chunky and ugly computer with a new quiet and slim-line ASUS or Dell PC. In other words, swap her outsized, outmoded monstrosity with a sleek addition that is more of an architectural fitting than an eyesore.

Years of trying to bring my mum, kicking and screaming, into something vaguely resembling the modern era has meant that I thought all older women were intimidated by technology. I had assumed it was a 'generational' thing, and had written off the idea of getting her to be excited by technology as a lost cause. And that’s before we get onto the stress of having to step into the role of IT support if she ever did upgrade from Windows 98. I could picture the scene: I am in a business meeting and my mum calls to explain that she has 'lost' the gmail icon or was innocently browsing the Internet when she inadvertently 'stumbled on' a porn site.

However, the latest research I have done with YouGov proved me utterly wrong... [CONTINUED]

In today's bulletin:

Lloyds back in the black as bad debts fall
BP profits soar - as it battles rig explosion
Apple shows its teeth in lost iPhone row?
Imperial Tobacco beats forecasts - but bemoans its lot
Lady Geek: Gaming grandmas are the new geeks

Find this article useful?

Get more great articles like this in your inbox every lunchtime

When should you step down as CEO?

Bob Iger's departure poses an unpopular question for bosses.

The death and resurrection of the premium customer

Top-end service is no longer at the discretion of the management.

What HS2 can teach you about project failure

And how you can prevent projects going astray.

35 Women Under 35 2020: Nominations open

Management Today's 35 Women Under 35 showcases the country's rising stars in business. Here's how...

Practical steps for breaking silos

Briefing: Adam Williams, former CEO of influencer marketing agency Takumi, shares what he has learned...

The Power 50: Proof that you can be a part-time CEO

Just a few years ago, executives were reluctant to admit they worked part-time for fear...