Lady Geek: Is technology different for girls?

Why do technology companies think they have to sell to women by pinking up and dumbing down?

Last Updated: 31 Aug 2010

Do women really want a laptop that matches their outfit? That seems to be what technology companies think, according to MT blogger Belinda Parmar - and she's sick of it. Dell's disastrous Della website, Comet Angels... the list of terrible 'female-friendly' marketing initiatives is a long one. 'The technology industry is where the automotive industry was 20 years ago - nervous boys at the school dance who do not quite know what to do or say to women,' fumes Parmar. And with women now responsible for 40% of gadget purchases in the UK, companies are missing out on a huge opportunity. So what they should do about it? Strangely enough, she thinks they can learn a lot from Jeremy Clarkson... CLICK HERE TO READ 'IS TECHNOLOGY DIFFERENT FOR GIRLS?' and let us know what you think.

In today's bulletin:

Vince Cable demands windfall tax on banks
EasyJet profits nosedive as fuel gamble back-fires
Britain has too many pubs, says Enterprise
'The worst storm in real estate history'
Lady Geek: Is technology different for girls?

Find this article useful?

Get more great articles like this in your inbox every lunchtime

Has the cult of workplace wellbeing run its course?

Forget mindfulness apps and fresh fruit Fridays. If we really care about employee wellbeing, we...

Cybercriminals: A case study for decentralised organisations?

A study shows that stereotypes of organised criminals are wide of the mark.

Why your turnaround is failing

Be careful where you look for advice.

Crash course: How to find hidden talent

The best person for the role might be closer than you think.

What they don't tell you about flexible working

The realities of ditching the nine to five don't always live up to the hype....

The business case for compassion: Nando's, Cisco and Innocent Drinks

Consciously, systematically humane cultures reap enormous benefits, argues academic Amy Bradley.