Credit: Amazon Prime Video

Landing the former Top Gear trio is a huge coup for Amazon

The ecommerce giant is eager to boost membership of its Prime service.

by Jack Torrance
Last Updated: 28 Aug 2015

Since Jeremy Clarkson was forced to leave the BBC after getting upset about a plate of food, speculation has been swirling about where the controversial but hugely popular former Top Gear presenter could go next. 

After the Beeb’s main competitors Sky and ITV expressed disinterest, online streaming site Netflix was the suitor most hotly-tipped to sign a deal with Clarkson and his sidekicks James May and Richard Hammond. Today it emerged the trio will make an as-yet unnamed show with Amazon Prime Video, Netflix’s closest rival, in a deal that comes as a massive coup for the ecommerce giant - even if it is paying a whopping $250m (£160m) as reported in the FT.

After realising it could only make so much money by selling lots of stuff really cheap, Amazon has been keen to tie in as many people as possible to its Prime service, which costs £79 per year in the UK. Initially Prime was just a way to get cheaper next day delivery but it’s since been expanded to include access to TV, film and music streaming, a Kindle ‘lending library’ and free cloud storage.

The company has recently been looking for more effective ways to expand its reach, such as its attempt to single-handedly create a summer equivalent of Black Friday in the form of Amazon Prime Day (which offered big members-only discounts on tech and entertainment products) earlier this month.

Today's announce should net Amazon a decent tranche of new subscribers. Like them or loath them, Clarkson and co have a massive fanbase around the world. Chris Evans and the rest of the team tasked with reviving Top Gear for the BBC will have to pull out something very special if they want to have any chance of competing with Clarkson's star power and Amazon's cash.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

How to use workplace conflict to your advantage

But beware the festering feud.

Efficient chickens, less stuff, more optimism: The real way to address climate change ...

What is dematerialisation, and why does it matter?

The 5 behaviours of charismatic leaders

How to become more inspirational (without having a personality transplant).

When should you step down as CEO?

Bob Iger's departure poses an unpopular question for bosses.

The death and resurrection of the premium customer

Top-end service is no longer at the discretion of the management.

What HS2 can teach you about project failure

And how you can prevent projects going astray.