LAUNCHPAD: Hermione seeks good vibrations

Remember Hermione Way? Last time we heard about the self-proclaimed ‘entrepreneur’ and ‘natural born enthusiast for life’, she was on the front of the papers floating around a hot tub on Necker Island with Richard Branson and teenage popstrel Harry Styles. Now, the Newspepper founder has taken to crowdfunding site Indiegogo to raise money for her new product: ‘Vibease – the world’s first smart vibrator’. Ooo-err.

In the video for the product, Way explains the device is connected to an app on the user’s (/wearer’s/whatever the term is) smartphone.

The app contains a ‘marketplace’ selling 'audiobooks', while the device (rechargeable and waterproof, naturally) is programmed to react to words in the story. So the word ‘soft’ will cause it to vibrate gently, while ‘hard’ will – well, you get it. MT wonders what the words ‘inner goddess’ make it do…

There seems to be quite a demand for the device already: with 30 days to go, Way has raised $10,991 of her $15,000 goal, suggesting her move to Silicon Valley hasn’t been in vain. Although that Sun Branson/Styles front page probably didn’t harm her, either.