Laundrapp boss Ed Relf: 'Always hire for your weaknesses'

VIDEO: Want to scale up your start up? We quizzed five entrepreneurs on how they hire great people.

by Kate Bassett

Emma Clarke isn't a fan of formal interviews. 'You need to get to know people. CVs don't tell you very much,' says Clarke, who co-founded The Wedding Club in 2001 and has built it into one of the country's top bridal retailers. When she's hiring new staff, she takes potential candidates out for lunch. 'You can tell a lot about someone from their manners,' she says.

Hannah Rhodes prefers to give applicants mock tasks to see if they're up to the job. 'Hiring the right people takes more than just a couple of thorough interviews and reference checks,' says the entrepreneur behind independent craft beer Hiver. 'Set up an inbox with mock jobs for people to see how they actually respond to the role.'

'As a CEO, you should always hire for your weaknesses,' adds Ed Relf (pictured above), co-founder and CEO of Laundrapp, the UK's most popular dry cleaning and laundry service.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package