Leadership lessons from YouTube

A lesson in PR. Our tutors are Al Pacino, Wayne's World and Peter Kay.

Last Updated: 31 Aug 2010
News of the French manager taken hostage by his employees reminded us of Al Pacino in Dog Day Afternoon. The lesson of this clip: even deranged armed robbers can get the public onside if they press the right buttons.

Sex sells, as long as you don’t gp too far. Levi’s classic laundrette ad sent both pulses and sales soaring; meanwhile John Smiths’ Peter Kay ad took a more scientific approach to the subject but still got banned.

Finally, if you’ve got enough capital behind you, why not try for a spot of product placement, on TV or in the flicks. As Wayne’s World shows, it may be morally reprehensible for the artist, but money always seems to do the talking.

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