Leadership lessons from YouTube

This week we focus on the hard sell. Our tutors: Cillit Bang, Fonejacker and Boiler Room.

by
Last Updated: 31 Aug 2010

This week Reckitt Benckiser’s chief exec described some of their innovations as ‘stupid ideas’. It’s not the most sensible way to persuade people to buy your products. Then again, his company does make Cillit Bang, of the famously ridiculous ad campaigns. Hard sells don’t come more forceful than this, especially when it has been given a techno remix.

Cillit Bang’s ads may elevate low budget to an art form, but an even cheaper sales option is the telemarketing route. The only snag: make sure your salespeople have some backbone. Otherwise, as here in Boiler Room, they’ll need their cold-calling victims to tell ’em how it’s done.

Your next step is moving the call-centre offshore, which will take the cost down even further and may give you a more dedicated salesforce. But that doesn't mean it will go down any better with your potential customers. Especially if, like the prankster from Fonejacker, you’re offering broadband for £80 a month.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

When spying on your staff backfires

As Barclays' recently-scrapped tracking software shows, snooping on your colleagues is never a good idea....

A CEO’s guide to smart decision-making

You spend enough time doing it, but have you ever thought about how you do...

What Tinder can teach you about recruitment

How to make sure top talent swipes right on your business.

An Orwellian nightmare for mice: Pest control in the digital age

Case study: Rentokil’s smart mouse traps use real-time surveillance, transforming the company’s service offer.

Public failure can be the best thing that happens to you

But too often businesses stigmatise it.

Andrew Strauss: Leadership lessons from an international cricket captain

"It's more important to make the decision right than make the right decision."