Leadership Week: MT meets entrepreneur Shaa Wasmund

In our fifth and final exclusive podcast interview: entrepreneur Shaa Wasmund on leading an SME...

Last Updated: 09 Jul 2013

Shaa Wasmund is CEO of Brightstation Ventures, and was one of MT’s ’35 Women Under 35’ in 2007. She set up her first business, a PR and marketing company, in 1994, with James Dyson as one of her first clients. Five years later, she became a founding director with Sir Bob Geldof of online travel company Deckchair.com, and in 2000, she launched Mykindaplace.com, which was recently sold to BSkyB.

Wasmund has advised many organisations on their internet strategies, from the government to social networking phenomenon Bebo. In 2007, together with fellow entrepreneur Dan Wagner, she launched Brightstation Ventures, an investment vehicle with $100m of capital dedicated to seeding young companies that use information technology innovatively, as well as investing in internally-generated ideas.

In her exclusive interview with MT, Wasmund talks to us about what it means to lead a business that you’ve launched yourself, how to learn to be a leader when there’s nobody above you to learn from, and how to learn from your mistakes. ‘Leadership means leading by example,’ she says, ‘you can’t expect people to do things that you wouldn’t do yourself. To me, that’s what it means to be part of a team.’

Listen to our exclusive podcast above (or download HERE) and find out:

  • How to be both an entrepreneur and a leader
  • Why you should hold yourself accountable to your team
  • How to let go
  • Why it’s important to work to your strengths and weaknesses

Asked what her biggest leadership lesson has been so far, Wasmund replies: ‘You have two ears and one mouth for a reason – you should listen twice as much as you talk.’

In today's bulletin:
Centrica predicts rocketing prices
John Lewis tells retail of cheer
The older the better for UK employers
Leadership Week: MT meets Shaa Wasmund
Lessons in delivering the goods, from YouTube  

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