What are they?
You know those difficult meetings when you attempt what you think is a terrific joke and are met only by silent stares and the sound of tumbleweed blowing across the floor? The chances are, it wasn't that the joke was really bad, but that you have failed to tune in to the prevailing culture in the room. Culture matters. 'It eats strategy for breakfast,' as the gurus say. Misunderstand culture and you are heading for trouble. This is a big reason why cross-border mergers so often go wrong. The numbers may look good, but the cultures clash.
Where did they come from?