When Virgin Radio was launched in 1993 it quickly gained a reputation for pushing boundaries. It was the first station to make a listener a millionaire and the first to go live on the internet. It managed to project a ‘pirate’ vibe in those early Smashie and Nicey days of naff national commercial radio.
Seven years later, its founding CEO, David Campbell, who worked for Richard Branson for over a decade and with Chris Evans at his Ginger Media Group, masterminded the station’s sale for £225m.
Fast forward to 2005 and Campbell found himself responsible for what had become a national laughing stock, the Millennium Dome. Rebranded as The O2, it would become the most popular music venue in the world within four years, breaking visitor and ticket-sale records, even toppling New York City’s Madison Square Garden.
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