Lessons in winning a contract from Michael Heseltine

ONE MINUTE BRIEFING: How the former deputy PM and founder of Management Today took inspiration from British Leyland to win his first big publishing pitch.

by Management Today

Lord Heseltine is best known as a Conservative Party grandee and front bench veteran, but he started his career in publishing, as the owner of Haymarket Media Group – and publisher of Management Today.

Here he shares his business experience of winning a big contract as a relative unknown in 1966, drawing lessons from the legendary boss of British Leyland, Donald Stokes.


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