Luxury car sales continue accelerating

Rolls-Royce and Porsche have both had a record-breaking year.

by Elizabeth Anderson
Last Updated: 22 Mar 2016

Showing signs that the luxury car market is continuing its upward curve, Rolls-Royce and Porsche are the latest brands to post record-breaking results.

Rolls-Royce has clocked up its fourth year of record sales, delivering 3,630 cars to customers in 2013. Meanwhile Porsche sales are heading for 200,000 this year after a record 2013, the FT reports. It comes a day after rival carmaker Bentley revealed sales rose 19% last year as the firm shifted 10,120 Mulsannes, Flying Spurs and Continentals.

Rolls-Royce, owned by BMW, is creating 100 new jobs, primarily in manufacturing, at its Goodwood, Sussex plant to help keep pace with rising demand. Rolls-Royce now employs more than 1,300 staff after hiring 100 extra workers in last year.

‘My aim at the beginning of last year was sustained growth and another sales record. I am delighted to announce our sales for 2013 and to celebrate the 110th anniversary of the marque with an historic record result’, said Torsten Müller-Ötvös, the firm’s CEO.

The biggest sales growth was seen in the Middle East (up 17%) and China (11%) but markets were also strong in Germany, Japan and Canada, while the company expanded into new markets such as Istanbul and Lagos.

‘Rolls-Royce’s impressive sales record and the new jobs they have created shows the strength of this iconic brand and reflects the rising success of the British car industry. Last year, car exports generated over £30 billion for our economy – a rise of around 7%,’ Business Secretary Vince Cable added.

It is estimated that the UK car industry produced 1.5 million cars in 2013, which would be a six year high.

Porsche management is giving little away, saying only that global sales would increase in 2014. But the Financial Times says Porsche is expected to build roughly 50,000 of the new-launched Macans in a full production year. IHS Automotive, the consultancy, therefore expects Porsche to get very close to 200,000 unit sales in 2014.

Porsche was selling 100,000 cars a year just before the financial crisis struck in 2008, so sales have doubled since then.

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