‘Everyone sees what you appear to be; few experience what you really are.’ - Machiavelli
If the above statement is to be believed and the Underwoods and Machiavellis of this world move among us, then, sinister as it may be, the entrepreneur must learn to navigate a world in which deceit runs rampant.
Machiavelli, the much-maligned political strategist from the 15th century, remains one of the most controversial and divisive figures in the world of business today. Many a naive entrepreneur disregards the importance of karma and reputation, and reads The Prince as if it were a self-help manual. Others shun his teachings and criticise such manipulative thought processes. Neither approach is correct.