How did he make his millions? He had a good start: his Greek father ran the Leventis-David Group, which owns Coca-Cola bottling plants in 23 countries. Alki is said to be the majority shareholder. He earned £40m last year from 'a wide range of things'. Film graduate David ran an LA post-production house before co-founding ICM Models, the UK's largest modelling agency, and film production company 111 Pictures. He predicts annual profits of £7m for his new video-download service FilmOn, which he promoted with his reality film Killing the Cheeky Girls. He also hosts a Beadle-style prank show, and directed Fishtales, perhaps the worst film ever shown at Cannes.
The secret of his success? He's not scared of making mistakes, but David knows to stay away from the big stuff. 'It doesn't need prankster-actor types running it,' he says of the family empire.