How he made his pile: Alki David - Actor, director, business dabbler

Who is he? The 39-year-old dilettante ranks 47th on the Sunday Times Rich List, heir to a fortune of £1.5bn.

Last Updated: 31 Aug 2010

How did he make his millions? He had a good start: his Greek father ran the Leventis-David Group, which owns Coca-Cola bottling plants in 23 countries. Alki is said to be the majority shareholder. He earned £40m last year from 'a wide range of things'. Film graduate David ran an LA post-production house before co-founding ICM Models, the UK's largest modelling agency, and film production company 111 Pictures. He predicts annual profits of £7m for his new video-download service FilmOn, which he promoted with his reality film Killing the Cheeky Girls. He also hosts a Beadle-style prank show, and directed Fishtales, perhaps the worst film ever shown at Cannes.

The secret of his success? He's not scared of making mistakes, but David knows to stay away from the big stuff. 'It doesn't need prankster-actor types running it,' he says of the family empire.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

How to find the right mentor or executive coach

One minute briefing: McDonald’s UK CEO Paul Pomroy.

What you don't want to copy from Silicon Valley

Workplace Evolution podcast: Twitter's former EMEA chief Bruce Daisley on Saturday emails, biased recruitment and...

Research: How the most effective CEOs spend their time

Do you prefer the big, cross-functional meeting or the one-to-one catch-up?

6 rules for leading a remote team

Our C-suite panel share their distilled wisdom.

Showing vulnerability can be a CEO’s greatest strength

Want your people to bring their whole selves to work? You first.

A mini case study in horizon scanning

Swissgrid has instituted smart risk management systems for spotting things that could go wrong before...