How did he make his millions? He made his Manchester United debut at 17, and achieved fame four years later by scoring from the halfway line against Wimbledon, before becoming one of United's best-loved players. But brand Beckham really took off with his marriage to Posh Spice in 1999. He has enjoyed lucrative contracts with Motorola, Pepsi, Gillette and Adidas worth about $25 million.
The secret of his success? He's a PR dream: sporting prowess, good looks, glam wife and lavish lifestyle. As his footie career winds down, there's the laughable prospect of his getting into movies. His recent deal with US 'soccer' team LA Galaxy is worth £128 million, but the US is hardly the place to further your pitch skills. Who masterminded the deal? Pop Idol creator Simon Fuller.