How he made his Pile: John Madejski - Entrepreneur and philanthropist

Who is he? Chairman of Reading FC, Tory supporter, philanthropist and alleged lover of Cilla Black. Madejski, 66, is worth £350m. His surname is seen on the front of schools, museums and, most famously, Reading's football stadium.

Last Updated: 09 Oct 2013

How did he make his millions? On holiday in Florida in the '70s, Madejski spotted a local car sales magazine which included photos of the merchandise. Inspired, he set up Thames Valley Trader, which advertised pretty much everything under the sun. This evolved into Auto Trader, a titillating read for the red-blooded car-loving man. Madejski's Hurst Publishing, including Auto Trader, sold for £174m in 1998, and he has since ploughed his money and energies into property, hotels and his Premier League team.

The secret of his success? A healthy lack of sentiment. As he says of his football club: 'If there is a billionaire who wants a nice accessory down the M4, then come and talk to me.'

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