How he made his Pile: John Madejski - Entrepreneur and philanthropist

Who is he? Chairman of Reading FC, Tory supporter, philanthropist and alleged lover of Cilla Black. Madejski, 66, is worth £350m. His surname is seen on the front of schools, museums and, most famously, Reading's football stadium.

How did he make his millions? On holiday in Florida in the '70s, Madejski spotted a local car sales magazine which included photos of the merchandise. Inspired, he set up Thames Valley Trader, which advertised pretty much everything under the sun. This evolved into Auto Trader, a titillating read for the red-blooded car-loving man. Madejski's Hurst Publishing, including Auto Trader, sold for £174m in 1998, and he has since ploughed his money and energies into property, hotels and his Premier League team.

The secret of his success? A healthy lack of sentiment. As he says of his football club: 'If there is a billionaire who wants a nice accessory down the M4, then come and talk to me.'

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