How he made his pile: Simon Jordan, Entrepreneur and football club chairman

Who is he? A south London telecoms wheeler-dealer, and the chairman of Crystal Palace FC. He's also on ITV's Fortune, a 'philanthropic' show in which a panel of rich people humiliate members of the public looking for a quick handout. Jordan is the 'nasty' one with the comedy haircut. He's worth about £50 million.

Last Updated: 31 Aug 2010

How did he make his millions? Jordan's first foray into selling mobiles through classified papers in the late '80s failed, but led to a job at Carphone Warehouse. In 1994, he built his own Pocket Phone Shop, selling it to T-Mobile six years later for £73 million.

The secret of his success? He is not afraid of a good scrap. In a public spat with Birmingham City co-owner David Sullivan, Jordan declared his desire to punch his rival in the face. Still, there are downsides to having a big mouth: 'There's no horse sex, no mobile phone orgies in my life,' said Jordan as he joined Max Clifford's stable. 'But I still have to spend on PR protection.'

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