How did he make his millions? Jordan's first foray into selling mobiles through classified papers in the late '80s failed, but led to a job at Carphone Warehouse. In 1994, he built his own Pocket Phone Shop, selling it to T-Mobile six years later for £73 million.
The secret of his success? He is not afraid of a good scrap. In a public spat with Birmingham City co-owner David Sullivan, Jordan declared his desire to punch his rival in the face. Still, there are downsides to having a big mouth: 'There's no horse sex, no mobile phone orgies in my life,' said Jordan as he joined Max Clifford's stable. 'But I still have to spend on PR protection.'