After five promotions in less than four years, Parra left a successful digital career at GlaxoSmithKline to make the leap into entrepreneurship. She co-founded Twizoo, which gives restaurant and pub recommendations based on what people are tweeting. The start-up has just closed a £250,000 investment deal. Maths graduate Parra wrote all the algorithms used by Twizoo herself.
You have to spend to make it happen, but it brings both top and bottom line benefits down the line, says John Sills.
Much of the published literature is over-hyped, over-theorised or just plain wrong, says Professor Dennis Tourish.
Advice for getting ahead, from those who've been and done it.
Avast CEO Ondrej Vlcek says he drove colleagues away by focusing on technical issues at the expense of people.
The new multinationals changing the face of business - and the opportunities they create for the UK.
Look around corners, be stubborn, employ a shrink (preferably two), do something to make your parents proud... the titans of global business share their wisdom.