How to maintain your corporate reputation

With public trust dwindling, Britain's Most Admired leaders on how companies can hang onto their good name.

A recent trust survey confirmed that management has lost public respect. It's not just individual businesses in the firing line, but business itself. MT brought together Most Admired leaders and other practitioners to debate the issue of how to hang onto your good name...

MATTHEW GWYTHER - Where better to start on a discussion of reputation than with Shakespeare? Iago may be a thoroughly disreputable character, but he has some sound words (Othello, III.3) on the value of character:

Good name in man and woman, dear my lord,
Is the immediate jewel of their souls:
Who steals my purse steals trash; 'tis something, nothing;
'Twas mine, 'tis his, and has been slave to thousands;
But he that filches from me my good name
Robs me of that which not enriches him
And makes me poor indeed.

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