Man turns back into a tattooed advertising board

Stat of the day: 950. A Russian salesman is having 950 boxes tattooed onto his back, which he will sell to advertisers for £500 each...

by Rebecca Burn-Callander
Last Updated: 09 Oct 2013

You've heard of Million Dollar Homepage? Well, this is more like £475,000 Back Flap. According to Russian news site, 29-year-old Igor Lisovenko is offering up his back as advertising space. Companies can place their logos in each square for €10 a month or €600 (around £490) for five years. At the end of five years, the tattoos will not be removed, he says. So this is a lifetime project. That said, he is refusing to walk around half naked all the time - temperatures in Russia do plunge down to lows of -55 C in winter after all.

So far, Lisovenko has sold five squares, but has thus far refused to name the client (which would defeat the purpose somewhat, you'd think?). However, when he was approached by a porn company eager to brand their unique advert on his back, Lisovenko declined the offer.

The inked Russian is hoping that his unique story will mean countless photo opportunities in newspapers and magazines. As yet, with 945 boxes still to fill, the offers have not been forthcoming. Still, should the project become a success, Lisovenko plans to extend the advertising idea to his arms and shoulders.

The tattooed advertisement is not as bonkers as you might think. In Russia last year, more than 3,000 people received temporary tattoos advertising an electric instruments shop for 10,000 rubles (€260) each. Tat's crazy!

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