As more and more companies have a global reach, managing cultural differences is increasingly a part of every job. This book demonstrates how culture affects management practice, from organisational structure to strategy and human resource management.
Drawing upon evidence from the authors' research, Managing Across Culture's authors, HEC Professor Susan Schneider and INSEAD Senior Research Fellow Jean-Louis Barsoux, encourage managers to reconsider, explore and transfer alternative practices across national boundaries. As well as providing an insight into other cultures, it also provides resaders with an increased awareness of their own culture.
The second edition of this book expands the discussion of the impact of culture on effective management and on utilising differences to create competitive advantage. Using tools of observation, questioning and interpreetation, the book challenges assumptions and encourages crtical reflection on the influences of culture in business.
Managing Across Cultures will appeal both to managers and executives working in an international business environment, as well as to students on a growing number of MBA and other undergraduate, postgraduate and post-experience courses.
Prentice Hall, 2002 (Second Edition)