Manchester United's brand is worth $98m less than last year

After a rubbish season, the former Premier League champions are also slipping down footballing rich lists.

by Rachel Savage

It’s not been a season to remember for Man U: just one season after Sir Alex Ferguson bowed out as manager with the club atop the Premier League, the team ended up in 7th place, having unceremoniously booted David Moyes out after a mere 10 months in charge.

The failure to qualify for the Champions League will cost them an estimated £40-50m, which will likely see them continue to slide down the league of big money teams. No wonder, then, that the club’s brand has also taken a beating: it’s now worth $739m (£439m), $98m less than last year, according to consultancy Brand Finance.

However, with new manager Louis van Gaal taking charge after leading Holland in the World Cup and legendary player Ryan Giggs as his assistant, after finally hanging up his boots, next season could well be better for the Reds - in both sporting and financial terms.

German champions Bayern Munich are the most valuable footballing brand in the world again, worth $896m, while Spanish Champions League winners Real Madrid overtook Man U, with a value of $768m.

Barcelona hung onto 4th place, having finished above Real but below Atletico Madrid in this season’s La Liga. Premier League champions Man City jumped three places to 5th.

Here are the top 10 most valuable football team brands:

 #2014  #2013  Team Brand value 2014 ($m) Brand value 2013 ($m)
1 1  Bayern Munich 896 860
2 3  Real Madrid 768 621
3 2  Manchester United 739 837
4 4  FC Barcelona 622 572
5 8  Manchester City 510 332
6 6  Arsenal 505 410
7 5  Chelsea 502 418
8 7  Liverpool 469 361
9 10  Borussia Dortmund 327 260
10 24  Paris St-Germain 324 85

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