You know you’re pretty much set if Mark Zuckerberg endorses your website, but yesterday the Facebook founder’s comments sent more than 1,000 people per minute to a website used to just 70,000 per month.
The website was iGrill, which sells temperature gauging equipment for grilling meat. It had just integrated its iPhone app with Facebook, as Zuckerberg explained: ‘I updated my grilling app, iGrill, today and it now has Facebook integration that lets you see what other people are grilling right now around the world. Awesome. I’m making a Fred’s steak.’
Such is the sway that Zuckerberg holds with his followers on Facebook, that they flooded in their tens of thousands to check out iGrill. Despite the fact that the sheer weight of traffic temporarily crashed the website, the CEO of iGrill, Christopher Allen, was quick with thanks to the social networking boffin: ‘If I could thank him personally, I would,’ Allen said. ‘It’s been outstanding. He has raised awareness about our brand a million fold.’
In response to the surge in traffic and Zuckerberg’s comment, iGrill is now offering a ‘We got Zucked’ coupon for free delivery of its gauges. A nice touch.
So it looks like Allen and his pals will be in for a few quid with all this extra traffic. But if that website crashes again, there won’t be a sausage. Rather a lot at steak, then…