Well that didn’t take long. Barely weeks after being ousted from WPP, advertising big shot Martin Sorrell is taking his first step back into the world of business. He’s set to buy 75% of a shell company, Derriston Capital, transforming it into a cutting edge, data and tech-led marketing firm to be renamed S4 Capital.
The plan has delicious echoes of his 1985 purchase of WPP (Wire and Plastic Products, as was). And we all know how that turned out. Sorrell created an empire on vision and sharp-eyed deal making alone.
All eyes are on what spurned Sorrell will do next, unencumbered as he is by a non-compete clause in his old WPP contract. Dare we wonder if he can he do it again?