Rather than being the "low-pay, low-prestige, low-dignity, low-benefit, no-future job in the service sector", like those described by Douglas Coupland in his book Generation X, Mc Jobs should be praised.
Employment with the fast-food chain represents a period of work experience for young people, and offers them the chance to learn virtues that make all workers better employees.
The young are offered transient work opportunities, and the chance to earn pocket money. Importantly, ninety per cent of McDonald’s staff are part-timers, demonstrating the fast-food chain’s flexible approach to hours.
The qualities that McDonald’s looks for in its employees – honesty, a tidy appearance, enthusiasm, a co-operative manner, reliability and motivation – are those that every employer looks for in the people it takes on.
McDonald’s is an open door to those who might otherwise be marginalised, and provides a genuine apprenticeship in work. The chain now runs six management training centres in Britain, which are attended by 10,000 people a year.
Rather than something to be sneered at, McDonald’s provides its workers with the structure that they demand – part-time, flexible hours. Although much of the work is routine and banal, most staff are jolly and a great team spirit pervades.
Why McJobs present a genuine opportunity for young workers
Source: John Blundell
The Business, 2/3rd July 2006
Review by Deborah Bonello