You’ll likely remember Avon as the catalogue of beauty products one of your friend's mothers used to promote in exchange for a cut of the sale.
Its revolutionary 135-year-old model of direct selling enabled women to be financially independent. But by the naughties, professional roles for women were no longer scarce and so Avon ladies resembled more of a women's social club than a way to make a living.
Looking back, people may remember Avon for its “parties” - a living room full of middle-aged women swatching the latest lip gloss shade while gossiping over glasses of rosé. But with the rise of YouTube makeup tutorials and the emergence of influencers, Avon ladies - today it prefers the term “sales representative” - peddling products became increasingly irrelevant.