Meet the entrepreneur who built a £75m employee benefits business

Saurav Chopra's Perkbox is growing at a fearsome pace.

by Jack Torrance

There are few managers who aren’t keen to boost their workforce’s ‘engagement’ levels. A team that’s committed to their company and feels valued in return is almost inevitably going to perform better than one that does not.

Of course the basic elements of that are meaningful work and respectful treatment, and a big pay packet doesn’t hurt either. But on top (if not instead of) those, many companies offer perks ranging from Christmas parties to free food and employee discounts. One way a lot of large companies do this is by negotiating big bulk discounts on products or services their workers are likely to want, but until recently it’s been difficult for small firms to do the same.

Enter Perkbox, an ‘employee engagement platform’ that effectively allows small companies to club together to offer similar perks – like special rates on cinema tickets, free food and drink and savings on dental insurance. The firm was created by entrepreneurs Saurav Chopra and Chieu Cao and began its life as ‘Huddlebuy’, a deals site that helped small companies get discounts on things like business services, technology and travel. ‘The basic premise was that - if the man on the street is able to get a great bargain on a product or service via the web, then the same could be applied to small businesses only this time, the deals would be catered towards products that help small businesses grow,’ says Chopra.

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