Meet the entrepreneur inspired by helping former sex workers

Maya Gura started her gig-economy beauty business Missbeez to help women who want to work but struggle to find the opportunities.

by Andrew Saunders

Israel-based Maya Gura, founder of mobile health and beauty start-up Missbeez, makes her living by matching up time-poor professionals looking for a treatment with a handy nail technician, yoga teacher, personal trainer or soon even a ‘closet organiser’ (whatever that may be).

But while her customers may be drawn from the comfortably off middle classes in Tel-Aviv and London (with Barcelona in the pipeline) her suppliers are not. Her intention in starting Missbeez - a kind of Uber for beauty - was to help provide work for women who because of other commitments in their lives find it difficult to do a conventional job.  

And most of the 400 or so ‘treatment providers’ who have signed up in the 18 months since Missbeez opened for business are female  ‘We work with a lot of single mums’ she says. ‘You can control your own time and have as many customers as you choose. That flexibility is invaluable to those mums.’

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Limited free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £42 a quarter*

  • Full access to
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more including our State of the Industry Report.

Choose a Package

*plus VAT