A MEMORABLE EVENT: Conferences should raise awareness about the key issues affecting a firm - but all too often they just raise a yawn

A MEMORABLE EVENT: Conferences should raise awareness about the key issues affecting a firm - but all too often they just raise a yawn - From booking speakers to ensuring that the loos are clean, a good event depends on a firm grasp of both the big picture and the details. Emma De Vita reports.

by Emma De Vita

From booking speakers to ensuring that the loos are clean, a good event depends on a firm grasp of both the big picture and the details. Emma De Vita reports.

Next time you go to a conference, take a look around. Are your fellow delegates perched on the edge of their seats, enthralled by an inspiring speaker (and not one slide in sight)? Do you see them embroiled in lively debate during the frequent discussion sessions? And do you leave the venue (great food!) with a fistful of business cards and a spring in your step, keen to pass on the message to those unfortunates back at the office who weren't lucky enough to attend?

If so, consider such an event to be an overwhelming success: a conference best-case scenario.

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