'Misleading' Heathrow adverts banned for suggesting locals support expansion

The airport's billboards were censured by the Advertising Standards Authority for saying 'those around us are behind us'.

Credit: Mario Roberto Duran Ortiz/WIkimedia
Credit: Mario Roberto Duran Ortiz/WIkimedia

This year, a battle for the hearts and minds of southeast England saw the region plastered with posters arguing that the right choice for airport expansion is ‘Gatwick, obviously,’ or that Heathrow will ‘take Britain further.’  But it seems that somebody has taken exception to the latter’s tactics. Today it got a ticking off from the Advertising Standards Authority for three adverts that implied locals supported plans for a third runway.

‘Those around us are behind us,’ one of the ads said. ‘More local people support than oppose Heathrow expansion. In a recent poll, 50% of those living around the airport were in favour of expansion and 33% opposed.’ Another claimed, ‘Those living around us are behind us.’

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here

Email: mtsupport@haymarket.com

Call: 020 8267 8121

Register

FREE

  • Up to 4 free articles a month
  • Free email bulletins

Register Now

Become a subscriber

From £66 a quarter

  • Full access to managementtoday.co.uk
  • Exclusive event discounts
  • Management Today's print magazine
  • Plus lots more, including our State of the Industry Report.

Choose a Package