However, increased competition and production savings are not seen as having delivered keener prices overall. The euro is blamed for a general increase in prices and for benefiting US exporters by simplifying their currency transaction costs. The study, based on research conducted in 2003 and 1993, sees the EU as still in transition between a country-by-country approach and pan-European business strategies.
The EU: expectations unfulfilled?
Matti Aistrich, Massoud M Saghafi and Don Sciglimpaglia
European Business Forum, Issue 24, spring 2006
Review by Steve Lodge.