Monetisaton

As the pace of change increases, nostalgia kicks in even quicker.

by
Last Updated: 09 Oct 2013

How amusing to see the return of ‘monetisation'. A central idea of the dot-com boom, it has been revived as part of the hype for Web 2.0, a new slant on the internet that stresses participation and networking through chaotic amateur websites like YouTube and MySpace. ‘Monetising' Web 2.0 is what the likes of Rupert Murdoch (owner of MySpace) are hoping to do. To monetise something is to turn it into money - in this case, kids swapping video clips. Like ‘burglarise', the word is the result of Americans using a suffix to turn a noun into a verb. But it's not new. First recorded in 1880 in Webster's American Dictionary, the verb meant establishing something (eg, gold) as legal tender. It has other meanings in economics. But the modern version arrived with the internet. First use was in a 1999 New York Times article about a proposed merger between a cable TV network and a pre-Google internet search engine. Those were the days.

Find this article useful?

Get more great articles like this in your inbox every lunchtime

The ignominious death of Gordon Gekko

Profit at all costs is a defunct philosophy, and purpose a corporate superpower, argues this...

Gender bias is kept alive by those who think it is dead

Research: Greater representation of women does not automatically lead to equal treatment.

What I learned leading a Syrian bank through a civil war

Louai Al Roumani was CFO of Syria's largest private retail bank when the conflict broke...

Martin Sorrell: “There’s something about the unfairness of it that drives me”

EXCLUSIVE: The agency juggernaut on bouncing back, what he would do with WPP and why...

The 10 values that will matter most after COVID-19

According to a survey of Management Today readers.

Why efficiency is holding you back

There is a trade-off between performance and reliability, but it doesn’t have to be zero-sum....