Motor mouth: Seat Leon Cupra

It offers turbocharged thrills, but not at the expense of an appealing quirkiness.

by Sathnam Sanghera.

Several months ago, at the height of the economic crisis, I was sitting next to the head of design at BMW during dinner and asked him about the latest trends in car design.

His reply was clear: matt black. Suddenly, everyone wanted cars the shade of the Batmobile, he said, and, sure enough, his prophecy has been fulfilled, with west London being flooded with flash motors resembling mini Stealth Bombers.

It's understandable people would want cars in a shade that didn't draw too much attention then. But, now the economy has improved, it makes sense that the last four cars I've been loaned have been, respectively, fire engine red, glossy white, Lucozade orange and, in the case of the Leon Cupra R, 'crono yellow'. And, if 'Seat' is the acronym for Sociedad Espanola de Automoviles de Turismo, I can only assume that 'crono' is Spanish for 'custard'.

Sign in to continue

Sign in

Trouble signing in?

Reset password: Click here


Call: 020 8267 8121



  • Up to 3 free articles every 90 days
  • Free email bulletins

Register Now

Take a free trial

Get 30 days unrestricted access to:

  • All the latest news, trends, and developments.
  • Exclusive interviews with CEOs and thought-leaders
  • MT Classroom - giving you an academic grounding without expensive courses
  • Management Matters and other in-depth content.
  • Daily bulletins straight to your inbox

Take a free trial today