The Cornish pasty seems an unlikely vehicle of economic regeneration. But Ginsters, which manufactures Original Cornish Pasties and a growing range of slices and chilled savouries at its bakery in Callington, Cornwall, believes passionately in a local sourcing policy that goes far beyond the usual lip service. In fact, it is a vital element in the company's success.
Ginsters, the fastest-growing part of privately owned Samworth group, is unlikely to find a Cornish supplier of pepper - a vital flavouring - or automation, a key part of its manufacturing process. But 32% of its raw materials do come from farmers and other suppliers within a 20-mile radius. That's pounds 7 million and rising as local providers' chicken and pork come on board.
But the effect goes further than the immediate boost to the Cornish economy.