In Search of Excellence: Lessons from America's best-run companies
Thomas J Peters and Robert H Waterman Jr
Harper & Row, 1982
OK, so this is it. The big one. The original and, in a sense, still the best. In Search of Excellence (ISOE) marked the start of the modern business era. It has had several imitators - indeed, it remains the publisher's template (or fantasy) of a bestselling business book. And what a smash it was, selling three million copies in its first four years.