He's rebranded products from Ribena to Boddinton's and Stella, rescued Levi Strauss and restructured Thresher. Yet he was passed over for the top job at Whitbread and had his ambitions for Bulmers cut short by a takeover. Why is a man of his rare talent playing golf?
A few years ago, I went back north to watch the British Open golf.
We stayed in Blackpool and popped into a bar for a drink. My companion, a dyed-in-the-wool southerner, pronounced the brew the 'best pint of Boddie's I've ever tasted'.