Two occasions spent with Roland Rudd. The first is a visit to Manchester United, then a client of Rudd's Finsbury financial PR organisation. He wants me to meet David Gill, the club's CEO. We're met at Manchester airport by a car. On the way into the city and stuck in heavy traffic, Rudd starts suggesting alternative routes to Old Trafford. In the back, Rupert Younger, then his business partner, and I sit silently as Rudd orders the hapless driver around. Eventually, the exasperated driver snaps. 'Listen, mate, that sign says "no right turn". I'm from Manchester, I drive here every day. I know where I'm going.'
Rudd laughs at himself. He realises that for once his instinct to take charge has gone too far.
Later, on the return journey, Rudd is talking to his wife, Sophie, on his mobile. They're deep in conversation when he suddenly says: 'Got to go, darling, client on the line.' He switches calls. Then another client rings and another. They're all chairmen/CEOs of major companies and they all want to talk to Rudd.